Alex Fraser

Boston-based UX & UI Designer with 10 years of experience designing for the web

Overseas Adventure Travel logo

Building O.A.T.'s design system from zero

Overseas Adventure Travel • UX/UI Designer

Created a design system end-to-end, covering tokens, typography, color, and reusable components, all documented.

Chadwicks of Boston logo

Designing homepages and emails for an apparel brand

Chadwicks of Boston • Website & Email Design

I designed homepages and emails on a tight weekly cadence, building templates to keep production fast and the brand consistent across every send.

Alex Fraser

UI design and design systems are what I love most, building a system and using it to bring real pages to life. I'm just as drawn to the UX side, balancing what users need with what the business wants.

  1. 01

    Shipping beats a perfect file. Design lives in production. I'd rather ship and iterate.

  2. 02

    Words matter. They shape how a problem gets framed and what gets built.

  3. 03

    Tangible beats theoretical. Rough drafts give people something to react to, and that's where work gets sharper.

  4. 04

    Decisions are made on purpose. I build trust, invite other views, then use that to sharpen the work.